Differences in Perspective and the Influence of Charitable Appeals: When Imagining Oneself as the Victim Is Not Beneficial
نویسنده
چکیده
Vol. XLVI (June 2009), 421–434 421 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Iris W. Hung is Assistant Professor of Marketing, Department of Marketing, National University of Singapore (e-mail: [email protected]). Robert S. Wyer Jr. is Visiting Professor of Marketing, Department of Marketing, Hong Kong University of Science and Technology (e-mail: [email protected]). This research was supported in part by grants HKUST6053/01H, HKUST6194/04H, and HKUST6192/04H from the Research Grants Council, Hong Kong. Chris Janiszewski served as associate editor for this article. IRIS W. HUNG and ROBERT S. WYER JR.*
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تاریخ انتشار 2009